Cracking the Code: A Newbie’s Guide to Building a Website

January 9, 2024

So here’s how it goes. You decide to dive into the entrepreneurial world and start your own business. You’re filled with excitement and determination, thinking to yourself, “I’m going to create a killer website!” So off you go to Squarespace, browsing through countless templates, unable to settle on just one. It’s all a bit overwhelming, […]

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Explorer, creator, marketer and dog lover, living in Manly Beach. I help soulful entrepreneurs find their groove in the techno jungle of the digital world. Pull up a chair, grab a cinnamon roll and dive in.


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So here’s how it goes. You decide to dive into the entrepreneurial world and start your own business. You’re filled with excitement and determination, thinking to yourself, “I’m going to create a killer website!” So off you go to Squarespace, browsing through countless templates, unable to settle on just one. It’s all a bit overwhelming, but you jump right in, fueled by your passion and enthusiasm.

But soon enough, reality sets in. Building a website is trickier than you anticipated. The design isn’t coming together the way you envisioned, and you find yourself questioning your entire business. What is your brand? What colours should you use? Who is your target audience? What systems do you need in place? How do you attract and onboard clients? How do you effectively communicate with them? How do you even acquire clients in the first place? It feels like a maze of unknowns and uncertainties, and you start to lose steam.

So what do you do? You might leave that half-finished Squarespace site behind, or maybe you settle for something that isn’t quite formatted right, but gets the point across. And then you stumble upon the idea of using AI to build your website. It sounds like a dream come true, right? No need to pay or put in huge amounts of effort. Just plug in some information, and voila! A website magically appears within 30 seconds. But alas, the reality falls short of your expectations. The website looks generic and unremarkable, just like countless others out there. This isn’t what you had in mind at all. So you move on, trying one AI platform after another, only to end up with the same disappointing result. Frustration sets in, and you decide to take a different approach.

You think to yourself, “Sod it, I’m going on Fiverr to find someone who can build me a website.” And so you hire a freelancer from India or the Philippines, shelling out hundreds, maybe thousands, hoping that this time, you’ll get exactly what you want. But alas, it’s not quite right either. It might serve its purpose, but it doesn’t truly represent you or your brand. It’s functional, but it lacks that personal touch, and your feedback isn’t being listened to. And now you’re left with a website that you don’t really like and have no idea how to update. You’re not sure where it’s hosted, and accessing the backend feels truly nauseating. Every time you want to make a change, you have to wait days for the developer to respond, make the updates, and charge you for their time. It’s frustrating and far from ideal.

But fear not, my friend, because there is a better way. I speak from experience, as I’ve been through this whole rigmarole myself five years ago. I understand the struggles and the challenges that come with website building. And that’s why I’m here to offer you a solution that will save you time, money, and headaches.

In less than a month, I can transform your business. But here’s the catch: your business needs to be at a stage where you have a clear understanding of what it is and what it offers. Once we have that foundation, we’ll sit down together and define your brand. You’ll receive a simple yet impactful wordmark, brand colours that resonate with your vision, and a brand aesthetic that truly captures your essence. With these elements in place, you’ll have everything you need to make a grand entrance into the world.

Now, I know you might be tempted to dive straight into designing intricate graphics and elaborate visuals using everyone’s best friend, Canva. But trust me, that’s not what you need right now. What you need is a wordmark and a simple mini-brand that will get you off the starting blocks. Don’t worry, you’ll get to the fancy stuff later – when you actually need it.

Once we’ve nailed down your brand, I’ll begin the web build. Depending on the complexity, it can take anywhere from a few days to a couple of weeks. In the meantime, you have the option to book a professional photo shoot or provide high-quality photos that truly represent you and your brand. I highly recommend investing in a personal branding photo shoot, as it can take your business to a whole new level. It showcases you as the ultimate professional and helps shape the perception of your brand. Trust me, you can easily spot the difference between those who have professional photos and those who don’t. However, the choice is ultimately yours. Either way, you’ll need to provide me with high-quality photos that truly capture YOU.

So let’s do this, hot stuff. Say goodbye to the frustrations and headfuckery of website building. It’s time to embrace a streamlined, personalised, and empowering experience that will catapult your business to new heights. Let’s create a brand and website that truly reflect the bold, energetic, and authentic spirit of your creative empire. Are you ready to lead the way?

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so hot right now

After two decades navigating the corporate maze of advertising, marketing, and communications, my role came to a sudden end. I didnt even think about it - I bit the bullet and ventured out on my own.

The story of how I landed here? Well, it's a bit like a rollercoaster, and like all good tales, it starts with a pivotal moment.

Picture this: it's February '23, I'm at the end of a weekend ceremony, casually dishing out advice to a facilitator about how to scale his business. In a snap, it hit me—this is how I should be spending my time; I want to help small, heart-centered businesses for a living. The universe seemed to agree because, come Monday, my corporate gig was a thing of the past, and my journey into the world of web design began.

But as with all great adventures, this journey wasn't all sunshine and rainbows. I battled self-sabotage, redesigned my website more times than I'd like to admit, and found myself swimming in a sea of tech overwhelm. That's when it clicked. Women like you don't need another online maze; you need a partner who gets it. I've done the hard work for you. So, here I am, ready to guide you through the web design jungle, so you can focus on what you do best—serving your community.

I'm Fee,
ex Corporate-Marketer-Turned-Web Designer

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