Where SOULFUL Vision Meets SMART Strategy
We help you build a brand that reflects your purpose, attracts your dream clients, and simplifies your tech—so you can thrive without the overwhelm.
Hey, I’m Fee! I’m probably tinkering with my website while sipping coffee by the ocean, or chasing after my rescue hound, George. I’ve spent over 20 years in marketing + communications, and through all the trial and error, I’ve learned what truly works when it comes to building brands that shine online.
I created this space because I believe in empowering soulful women to step up, stop waiting, and start building the businesses they’ve been dreaming of. It’s about finding that sweet spot between vision and action—and I’m here to guide you out of procrastination and into success.
Ready to bring your vision to life? Let’s create something magical together!
CEO + Founder fee turner
HELLO, I'm Fee
Welcome
When it comes to building your online presence, most people simply think logo and website. But it's so much more than that. It’s about creating a digital space that becomes the foundation for your business—a place that resonates with your purpose, attracts your dream clients, and supports your growth.
My mission is simple: to help soulful entrepreneurs like you bridge the gap between the big dreams and the practical steps to get there—where the woo meets the work. I don’t just design websites; I create powerful, high-converting spaces that work for you behind the scenes, so you can focus on what really matters.
And now, after months of research, we have launched a new all-in-one tech solution. Now you can finally ditch the overwhelm and consolidate all your systems into one platform. From client management and digital products to email marketing and automations, consider your tech stack solved!
Your VISION made Real
our services
work with me
From the moment we start working together, it’s all about making your journey smoother, clearer, and more aligned. No more clunky DIY attempts or feeling stuck. Together, we’ll create a website and system that’s not only beautiful but smart, strategic, and high-converting. Oh, and you loooooove it!
How I Help You Shine
My Journey: From Corporate Life to Soulful Entrepreneurship
In February 2023, an ordinary conversation during a life-changing weekend sparked an extraordinary shift. As I casually chatted with a ceremony facilitator about strategies to scale his business, a thought danced into my mind: What if I left corporate life and helped soul-led entrepreneurs turn their passions into profits? Two days later, back at work on Monday morning, I received an unexpected email informing me that my role as Communications Lead at a Top 4 Consulting firm was being made redundant.
It felt like a cosmic sign—an open door inviting me to step into something new.
Hi, there!
In the midst of this journey, I started having honest conversations with other soulful entrepreneurs. A common theme emerged—overwhelm with tech. From website platforms and digital products to client management systems, navigating the sea of options felt like trying to crack a secret code. Having faced the same challenges after a three-year industry hiatus, I knew exactly how confusing it could be. And that’s when everything clicked.
I realized my mission was clear: to simplify the overwhelm, cut through the tech clutter, and help soul-led entrepreneurs build their online presence without the stress. I created a space where your business goals meet smart strategy and intuitive design—where the woo meets the work.
If you’re ready to build a brand that feels like home and supports your vision, let’s make it happen—without the overwhelm.
“Done is Better than Perfect” became my guiding mantra—because progress beats perfection every time.
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Seizing the moment, I took the redundancy as an opportunity to prioritise my well-being and pursue a deeper purpose. My journey led me to India, where I spent three transformative months immersed in healing and growth. During that time, I underwent Panchakarma, earned my 200hr TTC in Himalayan Kriya Kundalini Yoga, and found clarity on my next chapter. A month of reflection in Bali followed, where the seeds of my business began to sprout into a vision I couldn’t ignore.
But it wasn’t all smooth sailing. Like many entrepreneurs, I faced my share of self-doubt, procrastination, and the classic “Is it really good enough?” trap. After redesigning my website four times, I took my own advice to heart: "Done is Better than Perfect." In letting go of perfection, I allowed my vision to take flight.
Finding My Niche
My Favourite Things
Travelling and living abroad. In 2018-9 I was a digital nomad living in Bali.
Meet Geroge
Foster puppies! Something compelled me to foster two 6 week old pups whilst setting up this business. They got successfully adopted. Then I got another one....he stayed :)
Daily meditation has changed my life. Taking the time to learn a proper technique in India has changed everything and it's now my non-negotiable.
My Favourite Things
Coffee. I know, I know, whilst everyone's switching it out for cacao or tea, I loooove my morning brew.
Friendships. As I get older, my friends have become my family. I love my tribe.
Always there for me
Kriya kundalini yoga. After trying many types of yoga over the years, I finally found my jam.
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