It All Began with San Pedro
At the end of a life-changing weekend back in February 2023, a simple conversation in the kitchen became the spark that lit up my path. There I was, casually chatting with the ceremony facilitator about strategies to scale his business when it hit me—I knew more than I thought I did! In that ordinary moment, a remarkable thought danced into my mind: Could I turn this into a livelihood? What if I left corporate and worked for myself, helping soul-led entrepreneurs not just survive but thrive, turning their passions into profits? The rest, as they say, is history.
My journey led me to India for three months, where I underwent Panchakarma and earned my 200hr TTC at Sattva Yoga Academy in Rishikesh, in Himalayan Kriya Kundalini Yoga. A month of integration followed in Bali, during which the seeds of my business offering began to sprout, forming a semi-structured plan in my head.
The journey, though, was not the seamless flow I'd imagined. Wrestling with self-sabotage, procrastination and action paralysis, I found myself doing a redesign dance with my website four times before I finally took my own advice to heart: "Done is Better than Perfect".
In the thick of this murky transformative phase, I sat down for somel heart-to-heart chats with my target audience. I was all ears, soaking up their dreams, pain points and hurdles. A common theme emerged, and it hit close to home—tech overwhelm. From website platforms and email lists to hosting, domains, and the whole shebang of digital intricacies and software, it felt like a never-ending maze. I totally got their struggle because I'd been through it myself months earlier, catching up with the industry after a 3 year hiatus and mind blown by the explosion of options.
That aha moment became the guiding star for my niche. I've built my dream gig with one clear mission: to lend a helping hand in constructing your dream online presence with as little head fuckery as possible.
My superpower is helping women realise their potential to craft the life they truly desire. Through branding, web design, and marketing expertise, I empower them to manifest their dreams
Two days later, back at work on the Monday morning following that transformative weekend, I received an email out of the blue stating that my role as Communications Lead at a Top 4 Consulting firm had been made redundant. The synchronicity of this news was insane. Viewing this as a cosmic sign, I took the redundancy as an opportunity to prioritise my health and pursue my dreams.
The Diary of a CEO
listening:
Himalayan kriya yoga
practicing:
the autobigraphy or a yogi
READING:
Coffee or wine
DRINKING:
YouTube
watching:
Currently
My Favourite Things
Travelling and living abroad. In 2018-9 I was a digital nomad living in Bali
My happy place!
Foster puppies! Something compelled me to foster two 6 week old pups whilst setting up this business....
Daily meditation has changed my life. Taking the time to learn a proper technique in India has changed everything and it's now my non-negotiable.
My Favourite Things
Coffee. I know, I know, whilst everyone's switching it out for cacao or tea, I loooove my morning brew.
Friendships. As I get older, my friends have become my family. I love my tribe.
Always there for me
Kriya kundalini yoga. After trying many types of yoga over the years, I finally found my jam.
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