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Five businesses. Two continents. More reinventions than I can count.
Everything I’ve learned — from strategy to setbacks — now fuels the brands and websites I create for founders who are ready to go all in.

Been There. Built That.
Now I Help You Build Yours.

This didn't start with websites, it started with freedom

So, how'd we get here, George?

I left corporate because I was done playing by someone else’s rules.
I’ve launched from scratch. Failed. Reinvented. Pivoted.
Not once — but multiple times. Across continents and industries.

And every chapter taught me something I now bring to the table:
how to build from zero, how to make it work, and how to keep going when it all falls apart.

That’s why The Soul Hive isn’t just about good design.
It’s about building something that reflects who you really are — and where you’re going next.
Because when you stop waiting and start building like you mean it,
everything changes.

It All Started with An Idea and a Hammock

From Amazon FBA to bold activewear to soulful web design — my path’s been anything but linear. But every twist brought me here: helping founders like you turn big ideas into beautiful, functional businesses.

Hi, I'm Fee

And a deep desire to build something of my own.

George

From Amazon FBA to Activewear Empire

My first business was Hero Hammocks — an ecommerce Amazon FBA brand I ran from Sydney, sourcing products from China and selling to the US. It was scrappy and exhilarating and taught me a lot about risk.

Next came Meemol — a vibrant activewear label I co-founded, importing bright, patterned Brazilian leggings before the world was ready to ditch navy. We couldn’t keep stock on the shelves. Until — like many things in business — the supply chain cracked and it all came undone.

I moved to Bali. Then back. Then corporate. Then Bali again.

I did what a lot of soul-seekers do: I followed instinct. I started designing websites for friends. It was fun. It was flowy. And then life said: time to grow.

A contract at Westpac ended suddenly during COVID, so I offered WordPress sites on Facebook. Within a week, I had six clients.

Later, I landed at KPMG, running communications for their Futures division. I loved it. Until that door closed too.

So I went to India.

I became a yoga teacher. I slowed down. I reconnected.

And then, I came back to Sydney and built The Soul Hive. And here we are!

work with me

Your Business Shouldn't Feel Like a Burden

Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again Make business feel fun again

The Soul Hive is the business I wish I had when I started.

It’s calm, clear, strategic, and built for soul-led women like you. Women who want to turn a calling into a business that pays. Women who want freedom, clarity, and a website that doesn’t make them cringe.

This ain't my first rodeo — but it’s the one that finally makes sense.

Meemol Activewear, co-founder

Hero Hammocks, founder

Associate Director, Copororate Comms

Yoga Teacher + Student

My Many Lives + Business Ventures

If you're waiting for the perfect time, the perfect circumstances or the perfect clarity, you'll be waiting forever. The biggest risk you can take is standing still.

FIONA TURNER

My Favourite Things

Travelling and living abroad. In 2018-9 I was a digital nomad living in Bali.

Meet Geroge

Foster puppies! Something compelled me to foster two 6 week old pups whilst setting up this business. They got successfully adopted. Then I got another one....he stayed :)

Daily meditation has changed my life. Taking the time to learn a proper technique in India has changed everything and it's now my non-negotiable.