It All Began with San Pedro

It was February 2023, and i was spending the weekend in ceremony.  I was in the kitchen on the morning of departure advising the facilitator how to scale his business, when I had a moment of clarity I'll never forget. In that second I knew with absolute certainty that this was what I wanted to do - work with small, heart-centred businesses to give them the best possible chance of success.

That was Saturday. On Monday I received an email stating my role as Communications Lead at a Top 4 Consulting firm had been made redundant.

Hi, I'm Fee

Of course it wasn't all plain sailing. I'm excellent at self-sabotage and procrastination, and I re-did my website about 4 times before I remembered to take my own advice that "Done is Better than Perfect".

I spent time speaking with my target audience, listening to their pain points, their hurdles and several things became clear. They were overwhelmed by tech - the website platforms, email list builders, hosting, domains, imagery, optimisation, SEO, social media, courses, CRMs. It seemed an endless stream, and it can be totally overwhelming, I've experienced this myself. They just want to focus on serving their community and not wade through endless hours of YouTube videos to figure out how to build a home page.

So that's where my specialisation comes in. I've set up my dream business to help you build yours.

My superpower is helping women realise their potential to craft the life they truly desire. Through branding, web design, and marketing expertise, I empower them to manifest their dreams

The timing was ridiculous, so I took it as a sign. I used the payout to first focus on my health and my dreams. I headed to India for 3 months for panchakarma and to gain my 200hr TTC at Sattva Yoga Academy in Rishikesh, in the foothills of the Himalayas. I spent a month integrating in Bali. During this time the seeds of my offering came together until I had structure and the start of a plan.

The Diary of a CEO 


Himalayan kriya yoga


the autobigraphy or a yogi


coffee or margarita


err.. YouTube



How Can I Help You?

Two weeks. You and me. The brand and website of your dreams. No long, drawn-out process here. No more procrastinating, the world is waiting for your gifts. 
You'll get a mini-brand kit to guide your website and social media look and feel, and a 5 page Showit website that you love.

Brand & Web Design

go live in 2 weeks

gimme the deets

Still exploring your calling?  Feeling lost in the online jungle or overwhelmed by tech?
You're in need of a strategy session to get you on the right track. 
During our 60 minute call we'll dive straight into some deep work that will leave you feeling super clear on your strategy and next steps moving forward.

1 : 1  Strategy Session

get clarity

register interest

Ready to Make Your Dreams A Reality?

hop on
a discovery call

Not sure where to start? Book a free 30 min catch up with Fee