My journey led me to India for three months, where I underwent Panchakarma and earned my 200hr TTC at Sattva Yoga Academy in Rishikesh, in Himalayan Kriya Kundalini Yoga. A month of integration followed in Bali, during which the seeds of my business offering began to sprout, forming a semi-structured plan in my head.

The journey, though, was not the seamless flow I'd imagined. Wrestling with self-sabotage, procrastination and action paralysis, I found myself doing a redesign dance with my website four times before I finally took my own advice to heart: "Done is Better than Perfect".

In the thick of this murky transformative phase, I sat down for somel heart-to-heart chats with my target audience. I was all ears, soaking up their dreams, pain points and hurdles. A common theme emerged, and it hit close to home—tech overwhelm. From website platforms and email lists to hosting, domains, and the whole shebang of digital intricacies and software, it felt like a never-ending maze. I totally got their struggle because I'd been through it myself months earlier, catching up with the industry after a 3 year hiatus and mind blown by the explosion of options.

That aha moment became the guiding star for my niche. I've built my dream gig with one clear mission: to lend a helping hand in constructing your dream online presence with as little head fuckery as possible.

My superpower is helping women realise their potential to craft the life they truly desire. Through branding, web design, and marketing expertise, I empower them to manifest their dreams

Two days later, back at work on the Monday morning following that transformative weekend, I received an email out of the blue stating that my role as Communications Lead at a Top 4 Consulting firm had been made redundant. The synchronicity of this news was insane. Viewing this as a cosmic sign, I took the redundancy as an opportunity to prioritise my health and pursue my dreams.